🎉 Taichung Shopping Festival is here!

Explore CMP Greenway & Yizhong Street — with exclusive prizes for foreign travelers!

Every autumn, Taichung becomes even more vibrant. The weather is cool, the streets are lively, and the most exciting event of the season is the Taichung Shopping Festival!

Throughout the city, department stores, local markets, cafés, and boutiques all join in with amazing sales and promotions.
And this year, there’s something extra special for international visitors — a foreign traveler lucky draw, with a top prize of US$10,000 in cash!

🛍 What is the Taichung Shopping Festival?

The Taichung Shopping Festival is an annual citywide event organized by the Taichung City Government.
During the festival, shoppers can register their receipts using the official app 「Taichung PASS (TCPASS)」 to join the lucky draw and win prizes.

The event lasts for over two months — a perfect time to experience the energy of Taichung while shopping, dining, and exploring!

🌍 Exclusive Bonus for Foreign Travelers

For 2026, Taichung City Government is offering a special prize category just for foreign passport holders.
If you’re visiting or studying in Taiwan, simply register your receipts with your foreign passport on the TCPASS app, and you’ll be automatically entered to win the US$10,000 foreign traveler grand prize!

So whether you’re here for a short trip or studying Mandarin in Taichung, don’t miss this chance — it could be your lucky day!

🌳 CMP Greenway: Shopping + Relaxation All in One

From our TOWA Mandarin Center (Gongyi Campus), it’s just a short walk to one of Taichung’s most beloved areas — CMP Greenway.

During the festival, you’ll find special promotions at department stores, boutique shops, cafés, and restaurants along the way.
You can browse books and lifestyle goods at Eslite, then enjoy a relaxing stroll through the Greenway or grab a coffee while taking in the autumn breeze.
In the evening, the area often comes alive with street performances and live music — perfect for a chill night out!

Recommended route:
Eslite CMP → CMP Greenway → Caowu Square → Shen Ji New Village

👕 Yizhong Street: Student Style & Street Fun

Another must-visit shopping area is right below our Yizhong Campus — the Yizhong Street Shopping District.

This lively area is packed with trendy clothing shops, snack stalls, bubble tea stores, and stationery shops.
During the festival, many stores in Yizhong Street also offer discounts and participate in the lucky draw — simply register your receipts to join!

It’s not only a great place to shop, but also a fun way to practice your Mandarin while experiencing Taiwan’s vibrant street culture.

Suggested route:
Yizhong Street entrance → Bubble tea shop → Fashion boutiques → Local snacks

✨ Other Great Places to Visit During the Festival

If you want to explore more, here are some other popular spots to include in your shopping route:

1. Fengjia Night Market – Taichung’s most famous night market

2. LaLaport Taichung / Mitsui Outlet Park Taichung Port – International brands and great discounts

3. Caowu Square Weekend Market – Local crafts and creative goods

🎯 How to Join the Lucky Draw for Foreign Travelers

✅ Register for the Taichung PASS (TCPASS) app using your foreign passport
✅ Spend at any store in Taichung during the event period
✅ Register your receipts in the app to join the lucky draw

Whether you’re visiting Taichung or studying Mandarin here, the Taichung Shopping Festival is the perfect way to experience the city’s festive spirit.
Shop, explore, enjoy a coffee, and upload your receipts — who knows, you might be the next lucky winner!